May 13th is World Fair Trade Day. The purpose of this international celebration is to showcase the small-scale farmers and artisans at the heart of the fair trade movement and the contributions they make to healthy and sustainable communities around the world.
This year we’re highlighting small-scale farmers who bring together traditional farming methods with innovative organic practices, creating truly regenerative agriculture. Brands like Alaffia, Alter Eco, Dr. Bronner’s, Equal Exchange, Guayaki Yerba Mate, and Maggie’s Organics are building these supply chains that make a difference—and bringing you products that you can feel good about putting in your shopping cart.
Each brand’s products and its producers tell a different story: Alaffia’s deodorant helps support reforestation projects in rural Togo, increasing food security and helping to slow erosion. Alter Eco’s chocolate partners are reintroducing heirloom cacao varietals as part of an agroforestry project in Ecuador. In India, Dr. Bronner’s is partnering with a project that is revitalizing land into a rich, regenerative ecosystem to grow mint oil that puts the tingle in your soap—and a wealth of food and cash crops. Equal Exchange’s coffee helps power deep organic practices, and farmer-led workshops that pass the wisdom on to the next generation of Honduran farmers. And in Paraguay, Guayaki works with the indigenous Aché Guayaki who cultivate your yerba mate boost in the understory, earning a living in harmony with the rainforest instead of depleting it.
Small-scale producers are growing food and farming systems that give back to their communities and regenerate our planet. When you support the fair trade brands that support them, you’re helping grow that future too.
Look for special in-store deals throughout May, and let your purchases be Fair for Farmers every day!
Learn more at FairWorldProject.org
