Veritable Vegetable
Meet Veritable Vegetable, a women-owned and led organic produce distribution company based in San Francisco, California. Established in 1974, they source and deliver the freshest and highest quality produce, with unmatched service to our stores several times a week.
Powered by a zero-emission green fleet and driven by purpose, they put their values in action to build a sustainable and equitable food system.
Veritable Vegetable supports organic farmers, increases access to fresh produce, and strengthens diverse communities. Their unique, values-driven business model encourages political change, impacts food policy, and demonstrates a radically different approach to distributing organic produce.
Sustainable and regenerative systems increase energy and resources and are life-affirming. Veritable Vegetable envisions our environment, our economy, and our communities as sustainable systems.
As a women-led business, they take a forward-thinking and innovative approach to solving complex problems. They create a fair and dynamic workplace through cooperative and collaborative leadership. Veritable Vegetable deeply values the people who make up their community of staff, growers, customers, and community partners; collective labor is fundamental to the organic trade.
Leadership by Women
Veritable Vegetable knows raising women up raises all people. As a women-led business, they apply a systems-thinking approach to solving complex problems. Collaboration, cooperation and deep listening are critical. They are committed to sharing their resources and knowledge, creating an inclusive workplace, and modeling effective women’s leadership.
- 45% of staff are women; Veritable Vegetable offers unlimited opportunities for women
- Robust training program & professional development for all staff; promote from within
- Long-term reciprocal relationships, in business & beyond
- Participatory working groups & task forces to address workplace challenges
- Share best practices with national networks
“We strive for excellence in our work, transparency in our relationships, and integrity through our actions.” – Veritable Vegetable
We love what they do!