The Bubble Sale
Friday through Sunday
December 11-13, 2020
10% off any bottle of bubbly
20% off mixed cases of bubbly
The El Cerrito Prepared Food Annex
10387 San Pablo Avenue
El Cerrito, CA 94530
We offer slow grown turkeys from the Dietsel Family Ranch.
Diestel Family Ranch is a California family-run sustainable ranch since 1949. Their turkeys live in harmony with the environment, and they allow them to grow slowly and naturally, with plenty of room to roam on their ranches in the Sierra foothills.
To produce the highest-quality, most delicious turkeys for you and your family, their birds are fed a 100% Non-GMO, vegetarian, US-sourced grain diet without stimulants or antibiotics and they are naturally gluten free.
Turkeys can be ordered in approximate sizes (10 pounds and under, 10-12 pounds, 12-14 pounds etc). Your turkey will fall within the size range you reserve so the price will vary depending on the specific bird you pick-up. Limited numbers of turkeys are available in each of the size ranges. Order early to secure the size you want.
Reserve yours now in-store or by calling.
El Cerrito Natural Grocery 510-526-1155
Berkeley Natural Grocery 510-526-2456
LAST DAY TO ORDER MEALS ONLINE IS SUNDAY, NOVEMBER 22, 2020
LAST DAY TO ORDER PIES ONLINE IS MONDAY, NOVEMBER 23, 2020
The Annex is making Thanksgiving Dinner this year!
As always we use the finest organic ingredients! You may order the entire meal for eight people, individual meals, whole pies and sides. This year we have made it possible for you to order online via our website. You can choose to pick-up at any of our three locations on Wednesday, November 25, 2020 from 8:30am to 8:30pm.
You may also order in-store at any of our locations or call us to place your order.
The Annex 510-526-5150
Berkeley Natural Grocery 510-526-2456
El Cerrito Natural Grocery 510-526-1155
Thank you for making The Natural Grocery Company a part of your Thanksgiving celebration!
Actually this has been in the works for quite some time and we have now filed applications with the Department Planning & Development for City of Berkeley and California State Department of Alcoholic Beverage Control for permission to sell wine, beer and cider at The Berkeley Natural Grocery. It will still be months before we know if we have the approval to go forward but perhaps by early 2021 we will be able to increase our offerings to the public. The focus will be on organic, sustainable and small producers of alcoholic beverages.
Hours for the Berkeley Natural Grocery have changed!
Currently there are not any changes to the hours for The El Cerrito Natural Grocery or The Annex.
El Cerrito Store:
10:00 am to 7:00 pm daily
Seniors welcome to shop early at 9:30am daily
Annex: 9:30 am to 7:00 pm
Annex Wine, Floral, Food: opens at 10:00 am
We are reinvesting in The Berkeley Natural Grocery and have switched out the doors and shelves of our dairy refrigeration. Our formally gold doors were bought used when Berkeley Natural Grocery first opened in 1982.
Between Wednesday night and Thursday morning the transformation took place. Our dedicated employee/owners with assist from Massone Mechanical, Inc. worked to get the change done between closing and opening of the store to the community.
Massone Mechanical of Alamo, CA provides service and maintenance of refrigeration and HVAC equipment to the Natural Grocery Company. We have been working with them for more than 25 years! As a family owned and operated business specializing in commercial refrigeration since 1990, their expertise includes but is not limited to walk-in coolers, freezers, ice machines, and chillers. In addition, they design and install custom refrigeration systems for a variety of applications.
We are happy to introduce our new doors! We hope you will enjoy the upgrade.
The Natural Grocery Company
Shoppers are demanding more: More from their local stores, more from their chosen brands, and even more from the farmers who grow their food.
Transparency in food production and in labeling is critical. Shoppers have a right to know if what they’re buying supports both people and planet.
This October, we celebrate both Fair Trade Month and Non-GMO Month — highlighting two labels you may have seen on your food often and want to know a bit more about.
What is “Non-GMO Project Verified”?
GMOs (or genetically modified organisms) are living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering, creating combinations of plant, animal, bacteria, and/or virus genes that do not occur in nature or through traditional crossbreeding methods.
Non-GMO Project verification means that a product is compliant with the Non-GMO Project Standard, which includes stringent provisions for ingredient testing, traceability, and segregation.
What is “Fairtrade Certified”?
Every day, we enjoy products only grown in tropical countries — products like coffee, chocolate and bananas. These farmers and workers often do not earn enough to have a decent living — that is to eat nutritious food, send their kids to school, have adequate shelter and weather a crisis (like COVID-19). Many live on less than $2 per day.
When you see the Fairtrade Mark on a product, you know that farmers were paid at least the cost of production as well as an added Fairtrade Premium to invest in their businesses and communities. You know that child labor was banned and that measures were in place to protect the local environment and water supply. You also know that workers’ rights were upheld and they have the choice to collectively bargain.
Why do we need such labels on food at all?
“Natural” food and “fair” food are big business these days and “greenwashing” has become a serious problem. By making unverified or uncertified claims about how their food is grown or processed (“self-made marketing claims”), some unscrupulous companies capitalize on shoppers choosing to pay a bit more for high-quality food that supports both people and planet. In response, there is a sea of different labels popping up with claims that sound really good, but have little backing them up.
So how does an informed shopper know what’s backed up and what’s empty words? Choosing well-recognized, independent, third-party seals on products is the best place to start. Seals like Non-GMO Project Verified and Fairtrade Certified are rigorous standards with meaningful rules that need to be followed in order to receive the seal. This may actually require laboratory testing and supply chain transparency that allows for “identity preservation.” That typically requires the strict segregation of ingredients that are compliant with the standards from ingredients that are not.
Both the Non-GMO Project and Fairtrade America are nonprofits driven by their missions to change how food is made in order to better serve people and planet. The Non-GMO Project has been verifying products since 2010 and Fairtrade has been operating internationally since 1989. Both nonprofits publish their Standards on their websites to give shoppers transparency, first and foremost. It also helps to check which brands are using these labels: Brands both large and small voluntarily showcase this compliance by including either the Fairtrade or Non-GMO Project seal on their packaging (and in some cases, both seals). This further gives shoppers assurance that it’s not a new fad but a sustainability tool used by brands to have a positive impact on people and planet.
How do Fairtrade and the Non-GMO Project overlap?
The rigorous Fairtrade Standards ban the use of GMO seeds. This is partly because farmers may get stuck in an exploitative cycle when they rely on big agribusinesses for genetically modified seeds, rather than buying seeds from a variety of sources. Furthermore, Fairtrade and others in the field are not yet sure of the impact GMOs may have on the environment, which farmers rely on for their livelihoods.
What you can do
Shop the labels! This store will be highlighting products that are Fairtrade Certified and Non-GMO Project Verified throughout October. Support brands working towards a more sustainable future, and try something new.
Want to learn more?
Get the scoop on Fairtrade. Sign up to receive Fairtrade America’s newsletter and follow them on social media — @FairtradeMarkUS
Follow the Butterfly with the Non-GMO Project. Check out their recipes and like them on social media — @NonGMOProject.
We are still packaging everything in our Bulk Departments so that you may purchase the products you like without the plastic! The Natural Grocery Company is committed to using packaging that protects your food and does not contribute to more plastic waste. We use NatureFlex TM to pack all our Bulk Items. Our resilient workers at The Annex prepare these items for sale in our facility. Items are then transferred to our stores as needed. Thank you for your continued support!