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10367 San Pablo Ave.
(510) 526-1155
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Home / Blog / Women’s History Month: Veritable Vegetable

Women’s History Month: Veritable Vegetable

March 22, 2022 by The Natural Grocery Company

We are celebrating Women’s History Month by calling attention to some of our local vendors that are women owned!

Veritable Vegetable

CEO: Mary Jane Evans
Chief Administrative Officer: Shira Tanner
Director of Purchasing: Bu Nygrens
Director of Sales: Karen Salinger

Meet Veritable Vegetable, a women-owned and led organic produce distribution company based in San Francisco, California. Established in 1974, they source and deliver the freshest and highest quality produce, with unmatched service to our stores several times a week.

Powered by a zero-emission green fleet and driven by purpose, they put their values in action to build a sustainable and equitable food system.

Veritable Vegetable supports organic farmers, increases access to fresh produce, and strengthens diverse communities. Their unique, values-driven business model encourages political change, impacts food policy, and demonstrates a radically different approach to distributing organic produce.

Sustainable and regenerative systems increase energy and resources and are life-affirming. Veritable Vegetable envisions our environment, our economy, and our communities as sustainable systems.

As a women-led business, they take a forward-thinking and innovative approach to solving complex problems. They create a fair and dynamic workplace through cooperative and collaborative leadership. Veritable Vegetable deeply values the people who make up their community of staff, growers, customers, and community partners; collective labor is fundamental to the organic trade.

Leadership by Women

Veritable Vegetable knows raising women up raises all people. As a women-led business, they apply a systems-thinking approach to solving complex problems. Collaboration, cooperation and deep listening are critical. They are committed to sharing their resources and knowledge, creating an inclusive workplace, and modeling effective women’s leadership.

  • 45% of staff are women; Veritable Vegetable offers unlimited opportunities for women
  • Robust training program & professional development for all staff; promote from within
  • Long-term reciprocal relationships, in business & beyond
  • Participatory working groups & task forces to address workplace challenges
  • Share best practices with national networks

“We strive for excellence in our work, transparency in our relationships, and integrity through our actions.” – Veritable Vegetable
We love what they do!

We’ve put together raffle baskets that feature this great women owned business along with several others. Stop by the Berkeley or El Cerrito Stores to enter.
 
Thank you Veritable Vegetable!

Filed Under: Blog, Business Practices, Food Sheds, Know Your Farmer, Organic foods, Stores_both

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OPEN EVERY DAY
El Cerrito: 8:30am to 8:30pm, seven days a week
Berkeley: 8:30am to 8:30pm, seven days a week
Annex : 7:30am to 8:30pm
Wine opens at 9am
EL CERRITO STORE
10367 San Pablo Ave.
(510) 526-1155
Seven days a week 8:30am-8:30pm
EL CERRITO ANNEX
10367 San Pablo Ave.
(510) 526-5150
Every Day 7:30am-8:30pm
Wine: 9am-8:30pm
BERKELEY STORE
1336 Gilman St.
(510) 526-2456
Seven days a week 8:30am-8:30pm

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