Small batch, handmade, organic crackers made in Berkeley?
That’s exactly what Cory (long time employee of Berkeley Natural Grocery) said to Birgitta when she told him about her made-from-scratch crackers crafted from a Swedish friend’s recipe.
Birgitta is a long time (30 + years) shopper at our Berkeley store. For years, she bought the same superfood ingredients from our bulk bins. After chatting and recipe sharing with staff, she brought the team at Berkeley Natural (BNG) samples of her crackers. They were hooked. Birgitta and her partner Dianna credit Cory and the BNG team with inspiring them to start their small business.
The recipe originated with Birgitta’s friend in Sweden whose daughter is a very picky eater. When she finally discovered a winning combination that even her daughter appreciated, she shared it with Birgitta. While Birgitta and Dianna have altered the recipe a bit (most dramatically dropping the olive oil in favor of coconut oil), the Swedish roots are strong.
The flower on the label is a traditional Swedish decoration. Their label and logo designer lives on an island in the Baltic Sea between Sweden and Finland. The heritage (and inspiration) for these crackers points back to the majestic northern lands of the Baltic.
Cracker culture in Sweden is endless, with entire aisles dedicated to the craft. Everybody buys and bakes crackers. People commonly eat crackers with every meal whether paired with pickled herring, caviar, cheese, smoked meat, gravlax or soup.
The key to Birgitta’s leap into full time cracker production happened while selling Swedish ovenware. She was going to product shows and would bring her crackers along for snacks and meals. Everybody wanted the crackers more than the ovenware. With that nudge and the continued encouragement from Cory and the Berkeley Natural Team, Birgitta teamed up with Dianna (who has a culinary degree) to forge what is now Cult Crackers.
Together, they met the folks at Muffin Revolution and subleased kitchen space from them. That afforded them the chance (in a certified gluten-free kitchen) to produce more volume and become a registered business. When Muffin Revolution outgrew the space, they offered the lease to Cult Crackers. While it was a big jump, they accepted. And thank goodness they did!
These two ladies started their official Cult Cracker journey in June. Berkeley Natural Grocery was store number one, and now they are in ten stores throughout the Bay Area!
The crackers are delightful. At their kitchen, we snacked on them with Mitica Drunken Goat cheese and Crofters Jam. With a box to take home, I shared the crackers with my five year old son (and felt great about it!). He loved them with butter and salami.
We are so excited to carry their crackers at both stores so that you can try them sometime soon!