Farmer Profile – Esteban Martinez

Have you tried the open pint strawberries recently? We’re sourcing them from Esteban Martinez of JW Farms and they are really, no REALLY, great tasting!

Farmer Esteban Martinez grows organic strawberries on 21 acres in coastal Monterey County. He’s been farming for 20 years and in 2017 purchased the land where he currently farms. The rolling hills and sandy soils make the landscape prone to erosion particularly during heavy rains.

To mitigate this erosion, improve soil health and increase biodiversity on his farm, Esteban has successfully planted a hedgerow along two edges of one 14- acre field including natives like ceanothus, coffeeberry, coyote brush and toyon. Esteban is working to extend the hedgerow and incorporate edible trees like mulberry and elderberry. The perennial hedgerows contribute to soil health by covering the surface of the soil, reducing wind and water erosion, and establishing deep roots that promote water infiltration and carbon storage.

As an ambitious and strategic farmer, Esteban is working to establish a farmer cooperative with other regional growers.

You will often see their packed strawberries in pressed card containers. Remember, you don’t have to take the plastic open pint baskets if you don’t want to and honestly your strawberries will arrive home in better condition if you do. You could bring your own container and leave the plastic basket behind or return the clean basket on your next visit and we’ll take care of repurposing it.

Enjoy!